In today’s world, we’re bombarded by countless ads and online messages, leading our brains to automatically filter out much of the digital noise. So, it’s crucial not to rely solely on digital efforts for your fundraising or outreach campaigns! At KODS, we understand the recent shift toward digital. While it can be a cost-effective choice, digital messaging often has lower engagement and can be easily overlooked as saturation rises. Digital has its place in your strategy, but we firmly believe that print has a critical role now more than ever.
Here’s why:
PRINT IS HARDER TO IGNORE
With digital messages, we’re accustomed to not even looking at them. With print, however, people are more likely to engage—even if it’s just deciding what to do with it. The presence of a physical piece demands attention.
PRINT GIVES YOU A MOMENT IN TIME
If your print message is relevant, that brief moment of engagement can lead to a lasting connection. A significant 42.2% of direct mail recipients read or scan the mail they receive, compared to just 22.8% who ignore it entirely (Data & Marketing Association).
PRINT CONVEYS EFFORT, STABILITY, AND RESPECT
In a world where digital is often fleeting, print adds a touch of luxury and commitment. At KODS, we believe that when you’re seeking donations or attendance, print can be more impactful. It shows your investment in the cause, and our experience shows that people respond positively to this commitment.
PRINT IS TANGIBLE, MAKING IT MEMORABLE
The sensory nature of print—seeing, feeling, hearing, and even smelling it—engages people more deeply. As Ferris Jabr noted in Scientific American, people comprehend and remember what they read on paper better than what they read digitally. Plus, people enjoy getting mail: 41% of Americans look forward to checking their mail each day (Gallup), and direct mail boasts a response rate 37% higher than email (MarketingProfs).
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